Protecting Your Data
Last updated: 30th March 2026
We Make Footballers® Ltd, Registration number 07752847, trades at Willoughby House, 439 Richmond Road, Twickenham, TW1 2AG.
Your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you use our website, booking software, and services.
By using our services, you consent to the practices described in this policy. These Privacy Terms apply globally, with additional protections based on local law. In the event of conflict, the jurisdiction-specific law prevails.
This Privacy Policy applies to all We Make Footballers programs including: regular weekly coaching classes, trial sessions, Fun Flair Festivals (one-day festival events), scouting services, and all other programs and services.
This Privacy Policy forms part of our Website Terms. By accepting our Website Terms, registering for our services, or signing up for newsletters, you consent to the practices described herein. You may withdraw consent at any time by contacting us at info@wemakefootballers.com.
We collect the following types of personal data directly from you:
We use tools such as Google Analytics, MoEngage, and cookies to collect:
We may collect data from public records (e.g., electoral register) for verification.
We process data for the following purposes:
We Make Footballers® uses trusted, PCI-DSS compliant payment processors (including Stripe, GoCardless, or any future approved provider) to securely store payment credentials such as card tokens or bank mandate details. WMF does not store raw card or bank details.
Where the Parent provides payment information for a subscription or recurring booking, WMF may process this stored payment method to automatically reattempt failed payments in accordance with our Terms & Conditions. This processing includes:
All retry processing is carried out under the legal basis of contractual necessity and explicit customer consent, as provided through the checkout process and our Terms & Conditions.
The Parent may withdraw consent for future retry attempts at any time through the Parent Area (subject to the cancellation terms applicable to their subscription). Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Payment data is processed in accordance with applicable privacy laws in the Parent's jurisdiction, including UK GDPR, the Data Protection Act 2018, CCPA or equivalent U.S. state laws, UAE PDPL, and the Australian Privacy Principles.
We Make Footballers' Customer Service team may contact Parents regarding failed, pending, or overdue payments for the purpose of assisting with account resolution. Support may include sending payment links, explaining how to update payment methods, and providing general guidance to help ensure the Parent's account remains up to date. All payments must be completed directly by the Parent. WMF staff will not collect, input, or process payment information on behalf of any Parent.
We process personal data under one or more of the following lawful bases:
Where provided by the Parent, medical or additional needs information is collected and processed to:
This information is processed under the following legal bases:
Providing this information is optional. However, failure to disclose relevant needs may affect our ability to assess suitability or make appropriate adjustments.
See Section 13 of our Terms and Conditions for details on our Inclusion, Support & Reasonable Adjustments policy.
We use trusted third parties for secure processing:
Data may be transferred outside the UK/EU (e.g., USA, UAE, Australia, India, Argentina). Standard safeguards (e.g., Standard Contractual Clauses, encryption) are applied.
Where required, international transfers are governed by Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum (IDTA), along with encryption and access controls.
Our website may feature third-party ads. While we do not share identifiable data, advertisers may use cookies/pixels to personalize ads.
This section applies to all photography, video recording, and image capture of children under 16 years old participating in WMF programs.
This includes weekly training sessions, trial sessions, Fun Flair Festivals, and all other WMF activities.
No photography, filming, or image capture of any child will occur without explicit parental consent obtained at registration.
Where VeoCam cameras or equivalent automated recording technology are in operation at a WMF venue, sessions at that venue are recorded.
Not all WMF venues operate automated session recording. Parents will be informed at or prior to registration whether session recording is in use at the specific venue where their child is enrolled.
Where session recording is in operation, purposes are:
Where recording is in operation, footage is uploaded to the secure VeoCam platform. Parents are granted access to view footage of their own child only. Parents cannot view footage of other children. Sharing footage outside the VeoCam platform may breach other parents' privacy rights.
Legal basis: Legitimate interest (GDPR Article 6(1)(f))
Rationale: Where recording is in operation, it is used to deliver quality coaching through performance analysis, ensure child safety through visual documentation, provide parents with transparency into their child's development, and support safeguarding investigations if incidents occur.
Data storage: Footage stored on VeoCam secure servers where applicable. Access restricted to authorised coaches, relevant Parents, and WMF administrators. Retention period: three years from the date of recording. Parents may download footage of their own child during the retention period.
Your rights: Parents may object to session recording by emailing info@wemakefootballers.com. Where WMF cannot reasonably deliver coaching or safeguarding obligations without recording at that venue, continued enrolment may not be possible. Where session recording is not in operation at a venue, this section does not apply to that venue.
Separate from marketing: Session recording footage is for internal coaching and parent access only. No session recording footage will be used for social media or marketing without separate explicit consent as set out in Section 5.2.
Explicit parental consent for photography and filming is obtained through the registration process. By completing registration, the Parent confirms they have read and understood this Privacy Policy and the Photography Policy contained within the Terms and Conditions.
Consent is collected via the registration system with separate consent selections for:
Each consent category requires an active selection by the Parent. No consent option is pre-selected. The Parent must provide a response to each consent category to complete registration. Registration constitutes documented consent for audit and compliance purposes.
The registration system records the following for each consent selection:
Consent records are retained for the duration of enrolment plus five years. Consent records are available for regulatory audit upon request.
Where the Parent selects YES to a consent category, WMF may use the child's image for that specified purpose. Where the Parent selects NO to a consent category, WMF will not use the child's image for that purpose. Selecting NO to any consent category does not prevent the child from participating in WMF programs. Selecting NO to social media consent does not affect scouting consent and vice versa.
All photography and filming at WMF sessions and events must be conducted on WMF-owned or WMF-approved devices only. Personal mobile phones and personal recording devices are prohibited for capturing images of children during sessions. This applies to all WMF staff, coaches, and contractors. Parents and carers may photograph or film their own child only. Parents and carers must not capture identifiable images of other children without the consent of those children's parents.
WMF may record sessions for internal purposes including:
Internal use footage is stored securely and is not published externally. Internal recording requires the Parent to have selected YES to internal use consent at registration. Where consent was not provided, the child will be excluded from internal recordings where reasonably practicable.
WMF may use photographs and videos of children for social media and marketing only where the Parent selected YES to social media and marketing consent at registration.
Social media channels include but are not limited to:
Marketing use includes but is not limited to:
WMF will not:
Where consent was not provided at registration, WMF will make reasonable efforts to exclude the child from photographs and video. In group or wide-angle shots where exclusion is not possible, WMF will not publish images where the child is identifiable.
WMF operates scouting programs in partnership with professional football clubs. WMF uses VeoCam and similar recording technology to capture session and event footage for scouting review. Footage is shared with professional clubs and scouts only where the Parent selected YES to scouting consent at registration.
Where scouting consent was provided at registration:
Where scouting consent was not provided at registration:
Parents may withdraw consent for any photography, social media, marketing, or scouting use at any time after registration. Withdrawal requests must be submitted to info@wemakefootballers.com and must include the child's name and the consent category being withdrawn.
Upon receipt of a withdrawal request:
Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal. Withdrawal of photography consent does not affect the child's ability to participate in WMF programs.
Parents may update or withdraw their consent selections at any time by emailing their local WMF franchise with their request, copying info@wemakefootballers.com. Withdrawal and update requests must include the child's name and the specific consent category being changed.
WMF will use reasonable efforts to action consent changes promptly. Consent changes are not guaranteed to be processed instantaneously. Updated consent applies to future image capture and use only. Previously published content will be removed upon request within 30 days of confirmation of the withdrawal. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal. Withdrawal of photography consent does not affect the child's ability to participate in WMF programs.
Parents who select NO to photography consent may request a No Photo identifier for their child at check-in. The identifier will be communicated to coaches for regular sessions. WMF staff will make reasonable efforts to exclude identified children from all photography and filming. Incidental inclusion in wide-angle or group shots may still occur despite reasonable efforts.
Session and event recordings are retained for a maximum of three years. Social media posts featuring children will be reviewed annually and removed where consent has been withdrawn. Scouting footage shared with external clubs becomes subject to the receiving club's data retention policies. WMF is not responsible for footage retention by third-party clubs after sharing.
All photography and filming must respect the dignity and privacy of the child. WMF will not capture or publish images that:
WMF reserves the right to reject or remove any image that does not meet these standards.
Safeguarding concerns override all marketing and promotional considerations. Where a safeguarding concern is identified:
WMF staff must report any concerns about image misuse to the designated safeguarding lead.
Personal details including the child's name, contact information, school, or address will not be shared alongside images without separate explicit consent. Name tagging on social media requires separate explicit consent beyond social media photography consent. WMF will not respond to third-party requests for child identification from published images.
Parental consent is verified through the registration system which requires:
For children under 16 in the United States, verification steps are implemented in compliance with COPPA 2.0.
For United Arab Emirates registrations, additional verification is implemented in compliance with Federal Decree Law No. 26 of 2025.
Retention periods reflect safeguarding requirements, legal obligations, and our legitimate interests in maintaining accurate training and service records.
You may:
To exercise your rights, please contact us at info@wemakefootballers.com.
We use cookies/pixels to:
You can manage cookies via browser settings.
We use strict measures including:
If you have a concern, contact info@wemakefootballers.com. We aim to respond within 30 working days.
Last updated: 30th March 2026
Soccer coaching for children aged 4-12 years old in the US.
